Latest updates regarding the real estate market about home marketing.

One of the key factors every seller should consider is how their home will be marketed. Specifically, is it being marketed to the widest possible audience or kept "in-house"? Unfortunately, a home can sit on the market longer than usual if it does not receive national or international exposure.

You may have seen the recent developments between Zillow and Compass. There is currently a debate regarding whether listings should be displayed on Zillow—where the selling agent is not always clearly stated—or kept in-house, as Compass often prefers. At Housetopia, we believe that a house must be marketed both nationally and internationally to obtain an offer as quickly as possible, provided the home is listed at market value.

While we are not in 100 percent agreement with Zillow’s current policies, we are committed to doing what is best for our clients until their platform becomes more transparent. We will continue to advocate for your best interests by syndicating our listings to every real estate website, both nationally and internationally, to ensure maximum visibility for your property.